Brand Strategy, expression, guidlines & implementation for a restaurant concept named DEEP. A culinary space for the health-conscious, the ones are not yet ready to give up their favorite tender fried-foods.

With elevated dishes using fresh, high-quality and locally-grown ingredients, DEEP is a contemporary, cozy & communal restaurant positioned within the Avant-garde art & design neighborhood of Dubai Design District, serving various savory fried dishes with half* of the guilt.

*Air-fried not DEEP fried.