A logo uplift propsal for Dubai Business Coporation. A minimalist, modern & abstract logo that representing the two letters ‭ ‬د and ع from the wordsدبي‭ ‬ and للأعمال while subtly hinting to the “D” in Dubai and “B” in business when flipped.

The logo is characterized by a balance of curved and sharp edges that represents the brand’s duality of the “corporate” efficiency and reliability while maintaining the “human” approachable & trustworthy elements of building personal connections.